
Quantifying the American Mind: George Gallup, and the Promise of Political Polling
New Books in Intellectual History
00:00
The Triumph and Challenges of Early Political Polling
This chapter highlights George Gallup's early achievements in political polling, focusing on his accurate prediction of Franklin Roosevelt's 1936 election victory. It also discusses how his innovative polling methods gained the trust of newspaper clients, paving the way for his future success and the challenges that followed.
Transcript
Play full episode