Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Marketing School - Digital Marketing and Online Marketing Tips
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Tracking Offline Conversions and Enhancing Call Analysis
In this chapter, the speakers discuss the hurdles of tracking offline conversions and the significance of understanding how customers find a business. They cover methods for tracking phone inquiries through specialized numbers and automation tools, along with the use of platforms like Gong for monitoring crucial call metrics.
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