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Using Data to Ask the Right Questions [Special RevOps Podcast Episode]

Sales Strategy & Enablement by Revenue.io

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The Importance of Data Standardization

Ennegane: Standardization of tools, reporting and the data itself is critical. He says when people solve for that they go buy a tool to drive standardization of all their other tools. That leads into issue number two that happens all of the time - shadow analytics. "I've stopped shadow analytics. I don't want shadow analytics," Ennegane said.

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