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#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty

Let's Talk Loyalty

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The Evolution of Discovery Bank

Dionne: Discovery launched, extended their solution set beyond just a health offering into the insurance space in terms of life insurance and investments. And more recently in the last 12 to 18 months, they announced the launch of Discovery Bank, which again, they've positioned as a behavioral bank. It's underpinned by very specific behavioral drivers. In between launching the life insurance business and the investment business, they also launched a short-term insurance business,. So they've managed to evolve the business significantly. Dionne: They've defined a vision which you may or may not have seen; it's almost like a commitment that they've made. I'm sure they're on track in terms of all

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