16min chapter

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel cover image

Exchanges #355: Die 10 größten Versäumnisse des Onlinehandels (1/2)

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel

CHAPTER

Herausforderungen und Verbesserungspotenzial im deutschen Onlinehandel

Diskussion über die Beeinflussung von Handelsverbänden durch große Unternehmen wie Google und Amazon, die Kritik an Schulungen in Zusammenarbeit mit Amazon und den Mangel an Innovation in der Branche. Betonung der Notwendigkeit einer zukunftsorientierten Industriepolitik und eines effektiven Branchenverbands, um die Interessen aller Marktteilnehmer angemessen zu vertreten.

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