What Happened in the Drinks Biz in 2024
VinePair Podcast
Martinis and Non-Alcoholic Trends
This chapter examines the resurgence of martinis in 2024 and the rise of unique garnishes, reflecting a cultural shift in cocktail preferences. It also delves into the growth of non-alcoholic beverages, exploring consumer trends toward healthier options and the implications of recent research on moderate alcohol consumption.
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