B2B's impact on sales and repeat buyers

An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!

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In this episode, Bradley sits down with Brian Jines, an eight-figure Amazon seller on a clear path to nine figures. Brian breaks down the “boring” reality behind big growth: consistent execution, understanding your numbers, and building systems that scale without relying on hacks. His story starts as a side hustle, but quickly becomes a real operation built on repeatable processes.

A big focus is on underused Amazon levers most sellers don’t talk about enough: Amazon Business (B2B), Remote Fulfillment, and AWD. Brian explains how Amazon Business isn’t just for giant companies, and how simple moves, such as enabling business pricing (even small discounts) and offering case-pack options, can unlock larger orders, better margins, and fewer returns. He also shares how his team now uses PPC adjustments to lean further into B2B performance.

Finally, Brian gets tactical on fulfillment and scaling operations. Why AWD requires patience, why timelines matter as much as cost, and how a hybrid model (AWD + your own warehouse) can reduce workload while keeping control. The takeaway is clear: the sellers who win in the long term aren’t chasing quick wins, they’re building unsexy systems that compound.

In episode 728 of the Serious Sellers Podcast, Bradley and Brian discuss:

• 00:00 – Introduction and Backstory
• 05:40 – Why switching to FBA mattered
• 06:30 – Parent-child Listings and Ranking
• 08:00 – Omnichannel Growth Beyond Amazon
• 10:10 – Canada Remote Fulfillment “bulk NARF”
• 14:40 – Amazon Business (B2B) Explained Simply
• 19:20 – Why B2B is 30% Sales
• 21:00 – Amazon PPC Tweaks to boost B2B
• 24:30 – When AWD is Worth It
• 27:40 – Hybrid Warehouse + AWD Workflow
• 30:20 – The Boring Blueprint That Wins