Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
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The Importance of Proper PNL Management
In the short term we're leaning in and there is a lot of pressure so it may look dilutive in e-commerce today but it will get better. This will become a normalized way to market cost will come down as more and more business is just done this way. If we measure more effectively we'll see that a lot of the incrementality we're really driving is coming from those newer or incremental investments which will actually pay for themselves if you will long term.
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