S9E6: Former BCG Consultant Conducts BCG-Style Case Interview
Strategy Simplified
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Hotel Franchising
The client licenses its brand to franchisees who get to own and operate the individual hotels. In exchange, they charge those franchisees a royalty charge equal to 10% of each host health revenues. The client also sees like a stable occupancy rate at around 65%. And related to the number of rooms that you also mentioned, the client has seen a decrease in the number of hotel properties.
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