S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
How to Make Your Brand Experience Stand Out More
The seven virtues of good friction are belonging, rapport, assurance, competence, and exclusivity. A dose basically is adrenaline dopamine oxytocin serotonin and endorphin. Think about how you generate those happy chemicals by focusing on those seven virtues in your brand experience. And that will get you a long way in terms of designing brand experiences that aren't forgettable they're actually very memorable because consumers are spending more time with you.
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