5min chapter

Nir And Far: Business, Behaviour and the Brain cover image

5 Productivity Myths Ruining Your Life - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The Myth of Readyness

The myth of readiness is actually a detriment to your productive pursuit of a goal or dream. You're ready to pursue a goal when you can put in the time to work toward it for as long as you said you would. The way the brain gets us to act is by creating this desirous response, this wanting, this lusting feeling which is itself psychological and it's self psychologically destabilized. All human motivation comes from one thing, and that is the desire to escape discomfort.

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