Product Management Stories  cover image

22 - The quality elements of a winning product with John Zilch (Senior Director of Product Management @ SugarCRM)

Product Management Stories

CHAPTER

Aligning Product Quality with Corporate Strategy

This chapter focuses on the importance of understanding the corporate strategy and aligning it with the product strategy. It highlights the difficulty of influencing the rest of the organization to support the product strategy and suggests aligning goals with the corporate strategy as a way to gain support.

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