The Importance of Openness in Business

There's a lot of skepticism among the public for companies that claim to have social benefit, especially if you're an oil company or an automaker. One framework I would suggest is one that has been developed by the F.B. Heron Foundation and they just call it net contribution. And basically, did you have a positive or negative impact in that particular type of capital? There are lots of small companies that are doing deep good for the world.