The TED Interview cover image

Frances Frei's three pillars of leadership

The TED Interview

CHAPTER

How to Make Other People Awesome Without You

Culture and strategy are the two guides a company has for driving discretionary behavior. You have to get strategy in the minds of everyone first, then culture is what fills the space. The CEO at TaskRabbit has figured out how for it not to be a fixed pie. It's like a beautiful ecosystem where both sides of the platform are deliciously happy.

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