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Why everything we’ve been taught about quitting is wrong — Annie Duke

In Depth

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Isn't It Better to Get the New Salesperson to Change It Today?

Annie Drexler: You've gotten the founder out of the moment so that they can think about some version of themselves in the future. Now you have benchmarks. And those benchmarks now become what I call kill criteria. If you miss them, we're going to kill, we's going to quit. She says it is better than continuing down this road for six months and running through their capital.

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