Partnership Deals - What Are Your Assets?

"You have to do it in a way that's a value for the audience," he says. "Anyone who's built a very qualified list of buyers, they've nurtured that list and are very protective of that list" If you can help them with other areas of their business, then they'll give you the opportunity,. He adds: "There exist assets that are within your business ... there are assets that exist in the businesses that you have access to"