
S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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Xing Tree Narrative - What's Something You're Working On?
I'm excited about that experiment but a different one is creating a new Xing tree narrative and point of view. The main idea is to be able to connect with our ICP in a more meaningful way like articulate their pain points tie it to a larger narrative show how vendors are trying to solve this issue and then how we are solving it. Last week I wrote the first draft in a couple of hours but I think it'll probably be another 10 20 hours of feedback and revisions with people to get it to that level that we really want it to be. Um so I'm very excited to get this out though because I think it will really help up level our message and connect us with the
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