The hook for your content is the most important factor In in its success, right? If you have a mediocre hook and great content your content will just sit in the dark. So I'm super excited for all things short form video and seeing where we land that is so cool. And then um moving on to your the other side of you, which is tribe scalar. We're two and a half months in and we're very much sort of building our first Digital second brain combining with AI.

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