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MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy

The $100 MBA Show

CHAPTER

Intro

This chapter features an extended interview focusing on the critical role of empathy in developing products that meet customer needs. The discussion highlights the speaker's entrepreneurial journey and insights from their book 'Deploy Empathy', emphasizing the importance of understanding customer desires to avoid unsuccessful product launches.

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