Evolution of Brand Identity and Product Line Expansion

On this Spill & Dish episode, Jen Liao, co-founder of MìLà (formerly Xiao Chi Jie), takes listeners along her entrepreneurial journey from co-founding a Chinese street food restaurant with her husband in 2018, to pivoting during the pandemic and making local deliveries of frozen xiao long bao (soup dumplings), to shipping them nationally, direct-to-consumer, to gaining placement in major retailers.

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