The Data-Driven Game: Embracing Analytics in Football

This chapter explores the evolving perceptions of data analysts in football, highlighting the terms like 'nerd' and 'boffin' that fans and media use. The discussion delves into the integration of analytics, such as expected goals (XG), into the sport and its effects on player management and fan engagement. Additionally, it examines the intersection of artificial intelligence and football, detailing its implications for scouting, player development, and tactical strategies.