The Athletic FC Podcast cover image

The Athletic FC Podcast

How data and AI is shaping football

Feb 23, 2025
Paul Power, Director of AI at Skill Corner, brings his expertise in coaching and sports development to discuss how football clubs utilize data for recruitment and analysis. He reveals the transformative effects of AI on player performance and fan engagement. Michael Cox shares insights on evolving football tactics affected by advanced analytics, emphasizing metrics like expected goals. The duo underscores the intricate relationship between data and traditional coaching philosophies, painting a vivid picture of the future of the sport.
52:00

Podcast summary created with Snipd AI

Quick takeaways

  • Data significantly reduces risks in player recruitment by providing valuable insights into players' physical performance across different leagues.
  • Historical and contemporary examples illustrate how data influences tactical decisions and coaching strategies in modern football.

Deep dives

The Role of Data in Player Recruitment

Data plays a critical role in football club recruitment strategies by helping to reduce the risks associated with player acquisitions. Skills companies such as Skill Corner provide clubs with physical data, enabling them to compare players from different leagues effectively. This information becomes particularly useful when attempting to assess the performance of players who may not be directly observable, such as those from international leagues. By delivering detailed context about a player's physical data and style of play, clubs can make informed decisions about potential signings.

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