How Do You Understand Your Market Better?

Micheal Wilber: I think that one of the biggest lessons i took from nike was this like, radical obsession with understanding the customer. And if you can know your customer, there's a great chance that you can codify what your future customer needs as well. It's why i'm so active on linton and so few of my competitors are not, is that if if i can be in front of them early and often, it helps us craft the value proposition or demos they kill it.