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What the new Starbucks CEO could mean for the coffee giant's digital future

GeekWire

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Navigating Leadership Changes at Starbucks

This chapter examines the recent appointment of a new CEO at Starbucks, highlighting their relevant experience in the food industry and contrasting it with the previous CEO's background. It discusses the challenges and opportunities for digital transformation at Starbucks while maintaining the brand's authentic experience amidst rising mobile orders. The chapter also explores potential strategies for blending in-store experiences with digital accessibility to enhance customer engagement.

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