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The Decline of the Wine Business in Sonoma Valley
This chapter discusses the state of the wine business in Sonoma Valley in the 70s, including the conversion of vineyards into housing sites, the lack of a generational transition, and the limited availability of direct-to-consumer sales. It also touches on challenges faced by the industry, such as high interest rates, the rise of white Zinfandel, and slow growth until the 90s.