From B2B to B2C Thinking: Elevating Client Experience with Surbhi Kaul at Juniper Networks
The Modern Customer Podcast
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Evolving B2B Mindset Towards Customer Centricity
This chapter explores the shift needed in B2B companies towards adopting a B2C mindset to enhance customer experience. It discusses the importance of understanding customer needs, analyzing data, and engaging directly with customers to drive improvements. The conversation also delves into the challenges of measuring client experience success in B2B transactions and the significance of maintaining trust with partners.
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