S2E17: McKinsey Case Interview Example
Strategy Simplified
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Mango Farm Market in Mexico
The market would be the number of acres available for production, which it was 250,000 acres and then $6,000 per acre. And so the overall size of the market would be $1.5 billion per year. So that number is quite large because Mexico is a small part of the overall mango market in the whole world.
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