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7min chapter
MAAATE: The most polarising ad of the year
Nudge
The Impact of Social Presence on Behavior
This chapter discusses how our behavior changes in the presence of others, based on the findings of two different studies. It also explores how the Ogilvy team is using this knowledge to change the behavior of misogynistic men by targeting bystanders instead of the perpetrator.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode