3min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

Is It a Good Idea to Buy a Five Thousand Pound Painting?

If you have a generous burgher, and you price it too low, you may actually miss out on people who are looking for a bargain. The funniest caseas was, as me as a brit, going to baker,. california in the early nineties, and my first ofa visit to a taco bell o. Now, taco bell is fantastic value for money, but i can remember then, i think a bean berito back then was 59 cents. It might have been 69. Soias going tonbe tof two bean baritos, or have three of those, this bloody great pyramid of choopal food. They're cases where there's a whole expectation

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