The Importance of Not Seeing the Gorilla

The key thing for me, and thinking about this in terms of the possibility grid, isn't whether or not people notice, it's what they think. There doesn't seem to be anything that systematically differentiates them. It's really just, look, did you happen to notice? And if I could show you that video and you watch it and you don't see the gorilla, and if I show it to you again, maybe you'd be more likely to notice it. The odds of noticing it the next time is again just a flip of the coin.

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