How I Built This with Guy Raz cover image

Clif Bar: Gary Erickson

How I Built This with Guy Raz

CHAPTER

Did You Have to Go Out and Rake Money?

I remember being at a show like the ber ata amarith on the alley marth on, setting up a little table and standing out there in the aisle with a tray of cut up bars. And as people walked by, sa, try the try this new energy bar. And they were like, none. I've had energy bar. I want ell come on. Just try it,. And so the, it was word tof mouth, and the word spread throughout the country. We almost doubled sales for the next eight years in a row. By the end of 19 92, we sold 700 thousand dollars of cliff wells.

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