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#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

The Amy Porterfield Show

CHAPTER

Leveraging Media Outlets for Brand Credibility and Growth

This chapter highlights the advantages of associating with well-known media brands like Time Inc. to enhance brand credibility and open doors to speaking engagements and expert opportunities. It delves into the power of sharing personal stories, emphasizing the importance of authenticity and generosity in creating value and increasing visibility. The discussion also touches on using AI in media for idea generation and headline creation, acknowledging its support in businesses while recognizing its limitations in producing natural and authentic content.

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