3min chapter

The Hustle Daily Show cover image

Southwest Airlines to become more “premium” to save their skin

The Hustle Daily Show

CHAPTER

Southwest Airlines Shifts Strategy to Compete

This chapter explores the operational changes at Southwest Airlines as it adapts to the competitive airline landscape. Key discussions include the move from customer-friendly policies to practices that align with industry norms, such as assigned seating, and the potential impacts on customer satisfaction and brand identity.

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