Founder of The Underground Strength Gym (Manasquan, NJ) which started in 2002 out of my parents garage & backyard. Became one of the earliest pioneers in the warehouse gym business for strength & conditioning. 
  
 - Creator of The Underground Strength Coach Certification. Over 1,000 Certified Coaches around the world.
  
 - Creator of The SSPC Certification (Strength & Sports Performance Coach). 
  
 - Consulting & training of athletes / coaches since 2002 on full time basis.
  
 - Consulting for D1 Athletes, D1 Coaches, Tier 1 Military & Organizations Focused on Optimizing Human Performance on All Fronts (Mind, Body, Life, Business).
  
 - Best Selling Author, The Encyclopedia of Underground Strength & Conditioning
  
 - Daily Consulting / Coaching: I consult with athletes & coaches from around the world, sharing my knowledge in training as well as business building for strength & conditioning coaches / performance coaches. 
  
 Here are just some of the companies / teams / organizations I have consulted for: 
  
 Spartan, CrossFit, U of Texas Strength & Conditioning, Sorinex, Hammer Strength, Naval Special Warfare, U of Tennessee Football Strength & Conditioning, Lehigh University Wrestling, Rutgers University Wrestling, Blair Academy Wrestling, Men's Health Magazine, Men's Fitness Magazine, Muscle & Fitness Magazine, NHSSCA (National High School Strength Coaches Association), NSCA (National Strength & Conditioning Association) & More......
  
  
 In this Episode of Barbell Shrugged:
  
  - Finding a niche in the market 
  - Focusing on exactly what coaches and athletes you serve
  - Being skilled in working hard to serve those people
  - Finding holes in the market because you have time and experience on your side
  - How to deliver a world class seminar
  
  
 Connect with our guests:
  
 Follow Zach on Instagram
  
 Anders Varner on Instagram
  
 Doug Larson on Instagram
  
 Coach Travis Mash on Instagram
  
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