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2min chapter
256. The dangers of expert-washing your marketing
I Am Your Korean Mom
The Dangers of Seeking Expert Advice for Sales Copy
This chapter explores the concept of 'expert washing' and how seeking advice from experts to improve sales copy can actually lead to declining sales. It discusses examples where editing work based on expert feedback resulted in the work sounding unlike the author and preferring the original version.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode