The Importance of Strategy in a Mid-Size or Large Company

In a mid-size or big company, you have something called operational or day-to-day. That is very much what each department is working with. And strategic improvements are normally generating much more revenue and profit than they are trying to improve the operational. So our product means that it creates a digital application where the CEO could prioritize and also decide what we as a company must focus on. Ulf: "Don't feel the company to become rich, feel the company that does actually good"