5min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Software Pricing Design with Chris Mele

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

What Are the Most Profitable Engines in the Software Industry?

The most successful companies are navigating through the current uncertainties in this market in space. The price that you decide to ultimately charge is really a supporting function to the whole model it's a very important don't get me wrong. Most software companies are not paid fairly for their value and I think monetization is about bringing that back so if you asked me who's at the center of the universe  I would put user list at the center and the customer at the center because we know they don't want to pay you fairly, Jane says.

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