15min chapter

Modern Wisdom cover image

#688 - Steven Bartlett - 17 Raw Lessons About Human Nature

Modern Wisdom

CHAPTER

The Power of Framing in Marketing and Perception

This chapter explores the concept of how our perception and experience of certain sensations and experiences are influenced by the frames and anchors that we place around them. It discusses the importance of framing in marketing, innovation, and creating content, providing examples from studies conducted by Apple and Coca-Cola. The chapter also delves into the influence of frames and anchors on decision-making and consumer perception.

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