Maximizing Impact Through Consistency and Clarity

The chapter highlights the significance of running award programs annually to maximize impact and engagement, drawing parallels to established ceremonies like the Oscars. Discussions focus on balancing authenticity and the number of awards given, emphasizing the importance of creating traditions and maintaining a cadence. It also explores the challenges of aligning different product divisions, the importance of collaboration in designing award categories, and the value of simplicity and clarity in award programs.