Discussion of regrets and mistakes from the year, including not setting themselves up for more options, feeling overwhelmed and not being present, and not firing people fast enough. Sharing a story about working with a social media agency and the importance of hiring slowly and firing fast. Reflecting on offensive Instagram post and the importance of aligning content with brand. Discussing best decisions made in 2023, such as hiring great people and implementing a 90-day contract with consultants.

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