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What's Going to Happen to the Marketing for the Flip Three?
i think we've seen at with a lot of tec companies now this push towards like influences and life style publications. And there's the sense that, i think people who know what phone they want are just going to keep buying the phone that they want. I thought it was really interesting looking at the samsons marketing for the flip three last year, i believe, where the whole marketing stick was, it is a fashion accessory. They had photochots in kind of notting hill london. So it kind of like, fits in a fits in a person stuff.