From Zero to Scale: How to Pick a Market, Find the People and Build the Systems (with Dave McJannet, CEO of HashiCorp)
This New Way
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The Importance of Picking a Market
Not every company starts that way. I would say that most companies maybe don't start that way of choosing a market, right? And so it's very interesting that so you join and even though this company had existed for a while, you took a step back and said, okay, like, let's really pick the market. Once you do those things, you start to understand what the mission is and then you can use that to align everybody else in the company. So actually turns out picking the market becomes really important for you to get to a 2 billion in revenue. It just requires a slightly different point of view and a different time horizon and a different level of conviction.
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