Exploring Decision-Making Heuristics and Cognitive Biases

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The chapter delves into decision-making heuristics, cognitive biases, and shortcuts that influence how individuals make choices. With examples like the availability bias and the moon illusion, the speakers explain how these mental shortcuts can lead to errors in judgment. The discussion also touches on sorting and picking as key components of the decision-making process, emphasizing the importance of prioritizing decisions based on impact and optionality.

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Should people spend more time becoming better decision-makers? What are the main things that determine how our lives turn out? What's wrong with pro / con lists? When should we deviate from making decisions based on expected value calculations? What kinds of uncertainty might we encounter in the decision-making process? Are explicit decision calculations self-defeating? How similar is intuitive decision-making to decision-making that's based on calculations? How useful are heuristics? How can we know which decisions are significant enough to warrant calculations? What makes a decision hard? What's the omission / commission bias? What lessons can we learn from monkeys and pedestals? Should decision-making strategies be taught in primary and secondary schools?

Annie Duke is an author, speaker, and consultant in the decision-making space, as well as Special Partner focused on Decision Science at First Round Capital Partners, a seed stage venture fund. Her latest book, Quit: The Power of Knowing When to Walk Away, was released in 2022 from Portfolio, a Penguin Random House imprint. Her previous book, Thinking in Bets, is a national bestseller. As a former professional poker player, she has won more than $4 million in tournament poker, has won a World Series of Poker bracelet, and is the only woman to have won the World Series of Poker Tournament of Champions and the NBC National Poker Heads-Up Championship. She is the co-founder of The Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision skills education. Connect with her on Facebook, Twitter, YouTube, LinkedIn or via her website, AnnieDuke.com; or subscribe to her newsletter on Substack.

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