2min chapter

99% Invisible cover image

It’s a Small Aisle After All

99% Invisible

CHAPTER

Is There a Design Problem in the Ethnic Food Ile?

i think the main theory isn't necessarily that other countries are trolling us so much as it is, you know, maybe they might be catering to x pats who are away from home. And in the ethnic ile in the united states too, it's not the best stuff. It's not something that you would like immediately think of chinese food when you see, like, a can of ya chaman or something exactyye. i was just like, it is kind of like impulse by comfort food, i think, yes.

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