How to Make a Decision in a Business Setting

Salespeople often hear a problem, recognize it and jump all over it. But if you take a step back and start to know how long it's been in place for what it's done to fix it, you can quickly unearth that actually it might be a massive problem. And then they're confused as to why the deal will go cold. We'll often unlock how motivated they are by looking at their own problems.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app