5min chapter

web3 with a16z crypto cover image

Marketing web3: Audience, Community, More

web3 with a16z crypto

CHAPTER

How to Build a Strong Infrastructure for Your Smart Contracts

In the early days, it's really convincing people that you have a really strong technical solution. You really need to show that people are using your tool also. Marketing is going to be really focused on showcasing that there are businesses or individuals,. depending on who your target audience is, using it and partnership marketing. The EEA launch ended up having the second-order effect of bringing in more engineers and hackers into the space.

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