
Marketing web3: Audience, Community, More
web3 with a16z crypto
How to Build a Strong Infrastructure for Your Smart Contracts
In the early days, it's really convincing people that you have a really strong technical solution. You really need to show that people are using your tool also. Marketing is going to be really focused on showcasing that there are businesses or individuals,. depending on who your target audience is, using it and partnership marketing. The EEA launch ended up having the second-order effect of bringing in more engineers and hackers into the space.
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