Ghost Kitchens and the Rise of Virtual Brands

This chapter discusses the rise of ghost kitchens, which are commercial kitchens without a physical restaurant space that cater to delivery-only food services. The hosts mention Chuck E. Cheese as an example of a company using ghost kitchens to deliver food under a different brand name to avoid the negative reputation associated with their main brand. They also mention other restaurants like Applebee's and Dog House that have created sub-brands in ghost kitchens to target specific audiences.