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292 - Go-to-Market is Product Management

This is Product Management

CHAPTER

Ledig Ignition - What's the Most Exciting Part?

L ledig ignition is a company that helps engineers and product managers get their products to the market. The founders of these companies often under invest in the go-to-market process, says L Ledig. "I belong to this category of people who think that on is at least as important as the product," he adds.

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