187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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Do You Like People That Like You?
If you see big phenomenon, a big effect in human behavior, it's usually caused by more than one factor. And this is why i'm a big proponent of field research where we do experiments in naturally occurring settings. We like people that like us, ok? We like people who like us. No one would be surprised that that's the case. But there are a couple of interesting features of the research literature on liking,. or a general attraction for a communicator and willingness to say yes to that person.
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