Having a Strategy Around Persistent UTMs

U t ms, attribution and sources always come up on every single call. It's because it's related to everything, and it's such an important thing. I think they go to like, a landing page through a, you know, u t m, like a paid campaign or something. And the minute that they go to another product page, or they're poking around, they go to your resource section,. That u t m drops, they fill out a form, and,you know, it just looks, you lose all that stuff. So having a strategy, or i a standardized process around a persistent u t ms on during that session is also very helpful.